Not Every Brand Will Survive Covid-19, According to Hotel Executives

CEOs of Marriott, Hilton, IHG and Hyatt spoke to hospitality students about the state of the industry

Hilton hotel
The executives discussed how they are handling the pandemic and the severe lack of demand. Hilton

Key insight:

The hospitality industry will likely have the effects of the Covid-19 crisis seared into its collective memory for years to come—but, week by week, the troubled sector is beginning to recover.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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