Northwestern Mutual's Latest Integrated Campaign Celebrates Advisor-Client Relationships

The financial services company's first message under CMO Lee Hurley focuses on real stories during the pandemic

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Dawne Collier, a Black OBGYN based in Illinois, had a dream of helping young women through online body positivity coaching and just as she was working toward achieving her goal, Covid-19 hit.

Collier, who had been busy ticking things off a to-do list before launching the virtual course series, was suddenly derailed by immediate concerns: What if she got sick? And how would this pandemic continue to devastate her community?

Then, Andrea Williams, an advisor at financial services company Northwestern Mutual, swooped in and helped Collier focus on her professional ambitions by ensuring she had the proper life and disability insurance based on her needs and circumstances.



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