Cruelty-Free Clothing Brand Noize Redefining What It Means to Care in 2019

First campaign features female leaders of socially conscious groups

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Outerwear brand Noize is a relative newcomer to the steadily growing environmentally conscious fashion industry, but it has lofty goals: disrupting the fast fashion landscape. The brand’s vegan puffer jackets and cruelty-free parkas (sold online and at major retailers) are built to withstand Canadian levels of wintry weather with fills entirely made of recycled plastic bottles.

After relying heavily on Instagram influencers during its first three years of operation, the brand released its first campaign, “Care Stories,” highlighting three women who spearhead social issue collectives rooted in anti-cruelty stances: Phoebe Pojo of Models That Eat, Elyse Fox of Sad Girls Club, and Simone Silverman of The Silver Women.



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