How the Plastic Bottle Became the Unlikely Hero of Sustainable Fashion

The beverage industry's castoffs are yielding new products, and fresh marketing opportunities

Every second, Americans use 1,500 plastic bottles. And despite the prevalence of recycling, 80% of those bottles end up in a landfill or in the ocean. What’s worse: Plastic isn’t biodegradable—those bottles will take up to 1,000 years to break down.

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This story first appeared in the Nov. 4, 2019, issue of Brandweek.