How the Plastic Bottle Became the Unlikely Hero of Sustainable Fashion

The beverage industry's castoffs are yielding new products, and fresh marketing opportunities

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Every second, Americans use 1,500 plastic bottles. And despite the prevalence of recycling, 80% of those bottles end up in a landfill or in the ocean. What’s worse: Plastic isn’t biodegradable—those bottles will take up to 1,000 years to break down.

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This story first appeared in the Nov. 4, 2019, issue of Brandweek.