Nike Sets the Stage for Soccer's New World Order in Women's World Cup Ad

The campaign hypes female athletes and FIFA's much-anticipated tournament

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As momentum grows behind women’s sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women’s World Cup

The campaign, titled “What the Football” and created by longtime agency partner Wieden+Kennedy, opens with an iconic soccer moment: A father and his daughter are on the edge of their seats watching former U.S. player Brandi Chastain’s 1999 World Cup-winning penalty kick. 

As the dad mimics Chastain’s memorable move of ripping off her shirt, he comically slips on a banana peel and is propelled 24 years into the future. 

He wakes up from a coma to a different world for women’s soccer, with a new generation of stars and increasing energy behind the game.



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