How Julie Haddon Is Reinventing the National Women's Soccer League as Its First CMO

The league's top marketer is accelerating the explosive growth of women's soccer

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Julie Haddon joined the National Women’s Soccer League from the NFL as the league experienced turmoil, investigations into systemic abuse and a rapid departure of executives.

Enter Haddon, the NWSL’s first chief marketer, who quickly got to work. She’s launched the group’s largest brand campaign to date, partnered with players and teams to as the league experiences rapid expansion and is showing the U.S. that the best players in world play here.

On this episode of Champions of Change, learn how Haddon leveraged her experience from early days at Twitter and DreamWorks to the NFL, to her time as a softball player at Indiana University to help make the NWSL into a powerhouse.

Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.



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