Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Amateur athletes can test their workout endurance against superstars like hockey’s Alexander Ovechkin or tennis’ Rafael Nadal next week as part of the star-studded finale of Nike’s two-month-long “Living Room Cup” campaign in Europe.
The Instagram-centric campaign focuses on various mostly aerobic exercises suited for a home environment, like crunches or toe-touches, and challenges viewers to beat a particular athlete’s personal best. The competitions were orchestrated by AKQA, which handles Nike’s digital.
Footage for the campaign was shot by each of the athletes from home, and past participating pros have included soccer superstar Cristiano Ronaldo and golfer Rory McIlroy.