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Nike Celebrates Tiger Woods' Triumphant Return and His Path to Golf's Biggest Record

After Masters win, he's back in the running to surpass Nicklaus

nike-tiger-masters-hed-page-2019 — Nike looks back not only at Woods' career, but also at his lifelong ambition.Nike

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

A year ago, Nike joined Tiger Woods’ legion of fans in celebrating his return to the Masters and to the cultural radar more broadly, after a three-year absence from the tournament. His performance at Augusta in 2018 didn’t quite live up to the hype, but the real question was whether it put him back on a path to dominance.

Today, Woods answered that question in a bold way, winning the Masters and putting himself back on track to potentially become golf’s biggest winner.