Nike Golf Welcomes Tiger Woods Back to the Masters, But Will He Live Up to His Highlight Reel?

New 60-second spot recaps both his rise and rough patch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s been five years since Tiger Woods won a PGA Tour event and a decade since he won a major. For the past two years, he didn’t even compete in the Masters.

But now he’s back, and all eyes are on the once-and-possibly-future king. He teed off at 10:40 a.m. Eastern today (inauspiciously driving left of the fairway and behind the crowds, though later saving par).

Nike Golf soon followed up with a 60-second spot recapping his spectacular rise to stardom while acknowledging—though admittedly quite lightly—his struggles with performance, injury and high-profile personal struggles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in