Nike Golf Welcomes Tiger Woods Back to the Masters, But Will He Live Up to His Highlight Reel?

New 60-second spot recaps both his rise and rough patch

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It’s been five years since Tiger Woods won a PGA Tour event and a decade since he won a major. For the past two years, he didn’t even compete in the Masters.

But now he’s back, and all eyes are on the once-and-possibly-future king. He teed off at 10:40 a.m. Eastern today (inauspiciously driving left of the fairway and behind the crowds, though later saving par).

Nike Golf soon followed up with a 60-second spot recapping his spectacular rise to stardom while acknowledging—though admittedly quite lightly—his struggles with performance, injury and high-profile personal struggles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in