If a private equity firm functions ideally, it purchases a struggling company or organization, fixes what’s broken, and returns that entity to the world in better condition than it was found.
When Nicole Jeter West looked at the sports, media, entertainment and nonprofit sectors, their cultural environment was typically the broken element. West made a nearly three-decade career as a marketing and strategic executive with the New York Knicks and Liberty, the United States Tennis Association, Legends and the campaign to bring the Olympics to Los Angeles in 2028, before joining Underdog Venture Team as its CEO last year to help diverse founders build their brands.
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