NFL and Snapchat Use AR to Kick Off 2023 Football Season

Augmented reality lenses allow fans to wear jerseys, play cornhole and more

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To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement.

To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through AR, even allowing them to play a quick game of cornhole as their 3D Bitmoji cheers them on.

The revamped NFL Live Jersey Lens, meanwhile, allows football fans to virtually wear the official jerseys of all 32 NFL teams.



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