New Survey Asks: Should Jeep Rebrand Its Cherokee Vehicles?

And results show that it depends who you ask

Research shows Millennials and Democrats support a name change.

A new Adweek-Morning Consult poll shows that American consumers are divided on whether Jeep should change the name of its Cherokee and Grand Cherokee models following calls from the Cherokee Nation to rebrand the SUVs that have used its name for more than 40 years.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.