Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity

jeep cherokee SUV
Jeep's Cherokee models date back to the 1970s. Jeep

The Cherokee Nation, a sovereign tribal government in Oklahoma, has asked automaker Jeep to rebrand the SUV models that have used its name for more than 40 years.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.