Data & Insights

New Study Reveals How the Expectations of Gen Z 'Are Reshaping Brand Experiences'

American Express shows how they compare to millennials

Gen Z is more than twice as likely to drop a brand for poor features or responsiveness on social media as Gen Y.Getty Images
By Erik Oster

May 11, 2017

During a panel discussion at its American Express Innovation showcase today, American Express unveiled the results of a study it commissioned and Forrester Consulting conducted that examined the brand expectations of Gen Z.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

4 Best Practices to Ensure Your Product Stands Out on the Digital Shelf

By Tony Neary, Chief Creative Officer, Olberding Brand Family

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}