Data & Insights

New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’

American Express shows how they compare to millennials

Gen Z is more than twice as likely to drop a brand for poor features or responsiveness on social media as Gen Y. Getty Images

By Erik Oster

May 11, 2017

During a panel discussion at its American Express Innovation showcase today, American Express unveiled the results of a study it commissioned and Forrester Consulting conducted that examined the brand expectations of Gen Z.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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