New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’

American Express shows how they compare to millennials

Gen Z is more than twice as likely to drop a brand for poor features or responsiveness on social media as Gen Y. Getty Images

During a panel discussion at its American Express Innovation showcase today, American Express unveiled the results of a study it commissioned and Forrester Consulting conducted that examined the brand expectations of Gen Z.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.