New Oreo Campaign Reminds You How Delightful Dunking Cookies Can Be

Brand debuts 3 spots starring Shaq, Neymar and Christina Aguilera

Christina Aguilera dunks an Oreo while riding a bike on a tightrope in the spot. YouTube: Oreo Cookie

What’s the best part of eating an Oreo? Some might say just eating it. For others there’s a ritual involved. First you twist the cookie, then lick the cream filling, put the cookie back together, dunk the Oreo in milk and then, finally, eat it.

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@ktjrichards Katie Richards is a staff writer for Adweek.