New NFL Program Coaches Players on Building Their Brand

Being a better marketer is now part of the league's official playbook

While endorsing products is hardly new territory for NFL stars—remember that breakthrough Noxzema ad with Joe Namath and Charlie’s Angels star Farrah Fawcett that aired during the 1973 Super Bowl?—the league hasn’t offered any official coaching on how its players can be better marketers. Until now.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.