Can a New Marketing Campaign Bring Vitality Back to GNC?

The retailer seeks to reposition its in-store sales associates as wellness coaches

woman skydiving in a red jumpsuit and gnc helmet
GNC's new campaign began airing earlier this month and will continue throughout the year. GNC

While health and wellness retailer GNC isn’t as physically fit as it once was, a new ad campaign might help restore some vitality.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.