Luxury Marketers Might Be Missing a Huge Opportunity Right Now

Gen Z has been hard hit by Covid-19, but they’re still buying upscale goods—and they want to see ads

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

With the country now experiencing unemployment nearing levels last seen in the Great Depression and with 70% of adults reporting that they’re stressed over the state of the economy, it’s little surprise that Americans are not racing to buy Rolex Submariners and Goyard Saint-Louis Claire tote bags just now. A recent report

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in