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Netflix has hired Ikea’s global marketing leader James Foster as its new vice president of EMEA marketing.
Foster will move to the streaming platform after less than a year at Ikea owner Ingka Group, where he was head of global marketing and chief marketing officer for Ikea Retail since March 2022.
Prior to Ikea, he was vice-president of Reebok Europe for about a year and spent 13 years at Adidas in various global roles across marketing and general management.
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