Netflix Airs Super Bowl Ad for a Cloverfield Sequel to Be Streamed Right After the Game

The Cloverfield Paradox will be available on the streaming service later tonight

cloverfield-netflix-PAGE-2018 — Netflix will make The Cloverfield Paradox available to stream immediately after the Super Bowl ends. Netflix

February 4, 2018

Netflix kept quiet as its streaming competitors announced Super Bowl ads last week, but it sprung a double surprise on Big Game audiences: not only did the streaming service air a Super Bowl spot for a film called The Cloverfield Paradox, but it announced the film will be available to stream immediately after the Super Bowl ends tonight.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.