Nepo Babies Wear Milk Mustaches in New Campaign for Plant-Based Brand Silk

Homage to a classic or blatant rip-off of a pop cultural touchstone?

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There are a few ways to look at the new ads for plant-based drink brand Silk Nextmilk. First, they could be an homage to one of the most iconic and visually impactful campaigns in history, with an animal-free product tweak and a passel of celebrity offspring.

Or second: A bunch of nepo babies star in a blatant rip-off of the legendary and lauded milk mustache campaign.

Take your pick.

Marketers at Danone, the parent company of the Silk and So Delicious lines of plant-based milks, creamers, yogurt and frozen desserts, would admit only to “embracing the next generation of milk drinkers” and highlighting “the faces of the new plant-based generation.”




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