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Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck, where one-star reviews were brilliantly turned into a full-on campaign touting the challenge of the mountain.
The state of Nebraska is taking the spirit of negativity and giving it a self-deprecating Midwestern spin with a new campaign revealed yesterday and set to launch next spring. “Nebraska. Honestly, it’s not for everyone,” created by Denver agency Vladimir Jones, is peak Nebraska and betting on the fact that the lack of pretention will play well.
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