NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra

Through the magic of videoconferencing, fans will feel like they're in the arena together

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Despite living and playing inside The Bubble—the now ubiquitous term for the NBA’s socially distanced campus on Disney property in Orlando, Fla.—the National Basketball Association is finding new ways to put fans courtside.

Virtually, at least.

The NBA announced today a partnership with Microsoft and its Teams videoconferencing platform to welcome at least 300 fans— split by team—to cheer, jeer and appear on the league’s 17-foot sideline video board. Using the platform’s “Together Mode,” fans will be seated in a virtual arena and able to interact with each other.



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