BuzzFeed and Chase Open a New York Knicks-Themed Pizza Parlor

Partner brands go in on a pop-up—and bring along Run DMC


BuzzFeed has recently turned to experiential as a way to evolve its brand partnerships beyond branded content and media, with efforts that have included outdoor conference cabins in partnership with Delta and a pop-up for dogs with Petco.

The media company’s latest co-branded experience, created as part of its ongoing partnership with Chase, has turned a popular New York pizza spot into a pop-up celebrating the return of Knicks basketball.

NBA fans can swing by The Pizza Joint, a Knicks-themed pizza parlor that took over Speedy Romeo in Manhattan’s Lower East Side, beginning Nov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in