It's Not NBA All-Star Weekend Without the Marketing

NFTs, nostalgia and video games abound as basketball's best gather in Cleveland

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The National Basketball Association and the brands in its orbit descend upon Cleveland this weekend for the NBA All-Star Game and its associated events. Here’s just a sample of what’s going down in C-town.

Nothing But NFT

Dapper Labs, the company behind NBA Top Shot, is auctioning 30 team-based NFTs as part of its NBA All-Star VIP Pass NFT Auction and Giveaway. However, those tokens give fans an extremely fungible VIP pass to multiple events at the next five NBA All-Star Weekends.

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