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The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments.
Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance by Brooklyn Nets superstar Kevin Durant.
“We want to be able to show that if you are a fan of Kevin Durant, or you’re an NBA fan of a certain player, you need to be on NBA Top Shot,” David Feldman, svp of marketing at Dapper Labs, told Adweek.