Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

After a big drop in ratings, the racing circuit enters 2019 with a new strategy

Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar’s top circuit, the Monster Energy Cup Series.