Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

After a big drop in ratings, the racing circuit enters 2019 with a new strategy

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Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar’s top circuit, the Monster Energy Cup Series.

“It’s not the Nascar of 10 years ago,” said Jill Gregory, Nascar CMO. “You’ve got some young phenoms that are coming up and trying to establish themselves.

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