Musa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiences

The Head of Marketing returned to marketing as his North Star

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

PALM SPRINGS, Calif.—Musa Tariq has made marketer moves from Apple to Ford. But soon after he became the youngest ever Chief Brand Officer of Ford, he realized the culture wasn’t for him.

Some might stay and stick it out or wait for change. Tariq left, as noted in this extremely popular episode of CMO Moves from June 2018. More than a year later onstage at Brandweek, he shared the eye-opening advice that helped with the transition.



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