Mr. and Mrs. Potato Head Are Going Gender Neutral

They’re also leaving identity and family structure up to kids

Potato Head
Hasbro's Potato Heads are dropping the formality in exchange for inclusivity. Hasbro

After nearly 70 years, the toys known as Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.