MPWIS Podcast: How Olympian Katie Ledecky Spun Medals Into Marketing Gold

What does it take to land lucrative endorsement deals—and hold onto them?


On today’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with seven-time Olympic gold medalist Katie Ledecky.

Ledecky has not only made a splash at the past three Olympic Games but she’s also solidified herself as an authentic brand ambassador. She works with various global companies owing to her ability to easily connect with consumers.

During Adweek’s Brandweek: Sports Marketing Summit, Ledecky discussed what it takes to land lucrative endorsement deals—and hold onto them, muscling through wins and losses, and the role of a brand ambassador.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.