Move Over, Pink Cadillac—Mary Kay Is Rewarding Sales Reps With Mini Coopers Now

Careful tweaks to world's most famous corporate incentive program

Mary Kay's 'Career Car Program' has become the stuff of corporate legend. Mary Kay

Companies incentivizing top performers with flashy perks is nothing new, but there’s probably no company that’s mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the one it bestows to its winningest associates: a showroom-new Cadillac—in pink, of course.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.