Move Over, Pink Cadillac—Mary Kay Is Rewarding Sales Reps With Mini Coopers Now

Careful tweaks to world's most famous corporate incentive program

Companies incentivizing top performers with flashy perks is nothing new, but there’s probably no company that’s mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the one it bestows to its winningest associates: a showroom-new Cadillac—in pink, of course.