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Companies incentivizing top performers with flashy perks is nothing new, but there’s probably no company that’s mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the one it bestows to its winningest associates: a showroom-new Cadillac—in pink, of course.
Pink was the color of the Sedan de Ville that Mary Kay Ash bought for herself in 1968, and it became the color of the small fleet of Cadillacs she leased for her top sales reps in 1970, establishing a tradition that’s since become the stuff of American corporate legend.
But
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