Monopoly Players Embrace Their Inner Villains in Hasbro's Mischievous Campaign

Ads by The Martin Agency tap into the competitive spirit

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Monopoly’s latest campaign is a brutal reminder that it’s all fun and games––until your 8-year-old hands you an envelope that reads “final notice,” and you discover grandma is secretly embezzling cash from the bank.

Launching Oct. 9 in Canada and Oct. 24 in the U.S., “All is Fair” pays homage to the notoriously competitive spirit that has made the 87-year-old Hasbro game the most popular in the world, with over a billion players in 114 countries channeling their inner and scruples-challenged entrepreneur. 

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