Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Monopoly’s latest campaign is a brutal reminder that it’s all fun and games––until your 8-year-old hands you an envelope that reads “final notice,” and you discover grandma is secretly embezzling cash from the bank.
Launching Oct. 9 in Canada and Oct. 24 in the U.S., “All is Fair” pays homage to the notoriously competitive spirit that has made the 87-year-old Hasbro game the most popular in the world, with over a billion players in 114 countries channeling their inner and scruples-challenged entrepreneur.
Created

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in