Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Monopoly’s latest campaign is a brutal reminder that it’s all fun and games––until your 8-year-old hands you an envelope that reads “final notice,” and you discover grandma is secretly embezzling cash from the bank.
Launching Oct. 9 in Canada and Oct. 24 in the U.S., “All is Fair” pays homage to the notoriously competitive spirit that has made the 87-year-old Hasbro game the most popular in the world, with over a billion players in 114 countries channeling their inner and scruples-challenged entrepreneur.
Created
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in