Mondelēz Redesigned Barnum's Animals Crackers Packaging, Removed Cages to 'Make the Brand Relevant'

It's the 'right time for the next evolution in our design'

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For decades, Barnum’s Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondelēz International cracker brand has a new illustration on its packaging, showing animals free and in the wild.

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