Moet & Chandon Is Celebrating Roger Federer With the Perfect Limited-Edition Bottle

To get a grip on this one, you'll need $23,000

Sid Lee Paris
Headshot of David Griner

Calling it “an exceptional design for an exceptional player,” agency Sid Lee Paris has created a limited-edition bottle of Moet & Chandon champagne celebrating Roger Federer’s 20th year in professional tennis.

In lieu of its traditional ribbon design, Moet uses the rubber handle wrapping from a tennis racket to encase bottles of its Grand Vintage Collection. The wrapping includes a timeline of Federer’s accomplishments over his two decades in the pros.

As you might expect, the vintage is 1998—the year Federer made his inauspicious professional debut with a first-round loss on the clay at Gstaad.

It’s a perfectly packaged homage to the Swiss star, but even his biggest fans likely won’t manage to grip this ultra-lux bottle. Only 20 of the wrapped magnums have been made, marking both his 20 years in tennis and his record-setting 20 Grand Slam titles.

The price? A mere 19,998 euro, or $23,000 U.S. But it’s for a good cause, at least: The proceeds go to the Roger Federer Foundation, which has helped 500,000 children around the world get better access to sports and education since being founded in 2003.

Another 20 of the limited-edition bottles have been made, but those are going straight to Federer, to be doled out as gifts.

Agency: Sid Lee Paris
Client: Moët & Chandon
Title of ad: Roger Federer 20th years pro career
Brand Supervisor: Olivia De Longueil
Chairman / Executive Creative Director: Sylvain Thirache
Agency President: Johan Delpuech
Creative Director: Stephane Soussan
Account Director: Jean-Baptiste Destabeau
Art Director: Romain Lehur
Head of production: Thomas Laget
Producers: Marine Redon, Julia Flusin
Manufacturers (leather): Atelier Toolbox
Production Company: Acne
Photographer: Olle Bengtsson
Music: Nicolas De Grandi, Jonathan Ouanounou, Ludovic Gontrand Post-Production: Acne


@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."