M&M's Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

The experience is open through the weekend in NYC

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M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhere can vote for their personal favorite, those in the New York City area have a chance to truly experience what each flavor tastes, smells and even feels like through a pop-up experience in NYC.

“The event itself is because our fans at M&M’s love to be part of how we create a flavor,” said Tanya Berman, vp of chocolate at Mars.

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