Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism

Though sometimes materialistic, this consumer group seeks out ways to give back

A dollar sign is carved into the grass and filled with water; two people are seen maintaining the dollar sign with their rakes
Sustainable, eco-friendly products and services are a priority to millennials. Getty Images

With the advancement of technology and the penetration of social media, it seems that materialistic individuals are all around us, each obsessed with showing off their latest expensive purchase and often appearing to have very little regard for the environment.

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Elina Tang is a marketing professor and consultant for the American Council on Education (ACE) and is a member of our Adweek Academic Council.
Suzana Tesla received her MBA in finance, international business and business analytics as well as a second Masters in marketing from the University of Illinois at Chicago.