Elina Tang Marketing Professor, Northern Illinois University Elina Tang is a marketing professor and consultant for the American Council on Education (ACE). She specializes in marketing analytics, online experiment design and sales. She is also a member of our Adweek Academic Council. Voice 3 Elements of Your Brand That Can Shine Through in These Harrowing Times During these times of crises, choosing the right form of brand behavior and executing it at the right time can infuse more meaning to consumers’ relationships with your brand. Voice Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices It’s also leading to a rise in consumer engagement. Voice Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility Otherwise there might be backlash. Voice Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism Though sometimes materialistic, this consumer group seeks out ways to give back.