Elina TangOpinion ContributorElina Tang is a marketing professor and consultant for the American Council of Educations. She specializes in marketing analytics, online experiment design and sales. Voice Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices It’s also leading to a rise in consumer engagement. Voice Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility Otherwise there might be backlash. Voice Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism Though sometimes materialistic, this consumer group seeks out ways to give back.