Elina Tang

Elina Tang

Marketing Professor, University of Illinois at Chicago
Elina Tang is a marketing professor and consultant for the American Council of Educations. She specializes in marketing analytics, online experiment design and sales. She is also a member of our Adweek Academic Council.

Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices

It’s also leading to a rise in consumer engagement.

Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility

Otherwise there might be backlash.

Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism

Though sometimes materialistic, this consumer group seeks out ways to give back.