Portrait of Elina Tang

Elina Tang

  • Elina Tang is a marketing professor and consultant for the American Council on Education (ACE). She specializes in marketing analytics, online experiment design and sales. She is also a member of our Adweek Academic Council.


    This is a Profile

    3 Elements of Your Brand That Can Shine Through in These Harrowing Times

    Voice

    During these times of crises, choosing the right form of brand behavior and executing it at the right time can infuse more meaning to consumers’ relationships with your brand.

    This is a Profile

    Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices

    Voice

    It’s also leading to a rise in consumer engagement.

    This is a Profile
    This is a Profile

    Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism

    Brand Marketing

    Though sometimes materialistic, this consumer group seeks out ways to give back.