Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices

It’s also leading to a rise in consumer engagement

a pixelated heart with red leaking out of a hole in the bottom
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Looking for a healthy and active way to spend this weekend? Consider heading to the apple orchard. Apple farms all across the U.S. are predicting that the 2019 apple harvest season will see increasing crop yields. And who doesn’t love apples?

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This story first appeared in the Oct. 7, 2019, issue of Adweek magazine. Click here to subscribe.
Elina Tang is a marketing professor and consultant for the American Council on Education (ACE) and is a member of our Adweek Academic Council.
Haisu Zhang is a marketing professor at New Jersey Institute of Technology