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As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite.
To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character moves through an in-game environment. The lens is designed to be an “interactive trailer” for the Fortnite experience.
The Zany Ziplines lens gives players 30 seconds to collect as many milk-related power-ups as they can (things like cartons and gallons of milk) while avoiding energy drink cans.
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