Microsoft Celebrates Disabled Young Gamers in Touching Super Bowl Spot

Star Owen made his debut in Christmas campaign

The ad will air during the fourth quarter of Sunday's game. Microsoft

Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.