Microsoft and Google Were the Two Most Effective Super Bowl Ads, According to These Stats

Unruly shared its annual list based on emotional, brand and social impact metrics

Both Microsoft and Google came away from this year's Super Bowl as the two most memorable spots. Microsoft, Google

It’s the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential customers?

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.