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If White Claw is the unofficial beverage of the college-age crowd, Michelob Ultra Organic Seltzer is vying to win over a more “mature” segment of seltzer drinkers.
With its first product launch of 2021, Anheuser-Busch is continuing to build out its expansive array of hard seltzer offerings with yet another beer brand extension, joining both Bud Light Seltzer and Natural Light Seltzer.
The alcohol conglomerate’s latest hard seltzer brand to hit the market gets its release next week.
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