Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers

The organic brand ditches celebrities for this year’s spot

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Last year, Michelob Ultra Pure Gold, Anheuser-Busch’s first USDA-certified organic beer, decided to keep quiet in its Super Bowl spot featuring actress Zoe Kravitz designed to trigger ASMR (autonomous sensory meridian response).

In this year’s 60-second ad, Michelob Ultra Pure Gold is ditching the traditional celebrity-based approach and instead highlighting a new program, the 6-For-6 Pack, to help farmers transition 6 square feet of farmland into an organic pasture. With each six-pack of Michelob Ultra Pure Gold sold, the company promises to donate a portion of the proceeds “directly” to farmers looking to make the switch to organic farming.



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