Last year, Michelob Ultra Pure Gold, Anheuser-Busch’s first USDA-certified organic beer, decided to keep quiet in its Super Bowl spot featuring actress Zoe Kravitz designed to trigger ASMR (autonomous sensory meridian response).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in