The Big Game

Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers

The organic brand ditches celebrities for this year’s spot

Farmers with Michelob Ultra Pure Gold
Michelob Ultra Pure Gold wants to help farmers transition to organic practices. Michelob Ultra Pure Gold

By Ann-Marie Alcántara

January 27, 2020

Last year, Michelob Ultra Pure Gold, Anheuser-Busch’s first USDA-certified organic beer, decided to keep quiet in its Super Bowl spot featuring actress Zoe Kravitz designed to trigger ASMR (autonomous sensory meridian response).

Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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