Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation

The beer brand continues to tap into health-and-wellness trends

With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset meditation, in partnership with mass-meditation movement the Big Quiet, on Sunday, March 10.