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Michael Bublé will star in Bubly’s 30-second Super Bowl spot—a first for the brand and for the actor and singer.
Creative shop Goodby, Silverstein & Partners produced the spot, “Can I have a bublé?,” will appear during the third quarter of the game. In a teaser for the ad, Bublé is certain Bubly cans are misspelled and corrects them with a Sharpie.
“Sparkling water fans across the country have fallen in love with Bubly and now we’re thrilled to show off its fun personality on the world’s biggest stage,” said Stacy Taffet, vice president of the water portfolio for PepsiCo, in a statement.
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