MGM Resorts Immediately Pulled Its First Brand Campaign After Las Vegas Shooting

It owns Mandalay Bay, where the shooter checked in

Facebook: Mandalay Bay Resort and Casino

MGM Resorts International released its first corporate branding campaign two weeks before a gunman turned one of its resorts into a perch for the country’s deadliest mass shooting. The entertainment company shut down the campaign Sunday night as its employees worked to help the wounded, said Lilian Tomovich, MGM’s chief marketing and experience officer, at the ANA Masters of Marketing conference in Orlando, Fla., today.

@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.
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