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MGM Resorts International released its first corporate branding campaign two weeks before a gunman turned one of its resorts into a perch for the country’s deadliest mass shooting. The entertainment company shut down the campaign Sunday night as its employees worked to help the wounded, said Lilian Tomovich, MGM’s chief marketing and experience officer, at the ANA Masters of Marketing conference in Orlando, Fla., today.
The ill-timed campaign from McCann was called “Welcome to the Show” and featured a line that MGM had “one mission: blow the mind of all mankind.”
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