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Users of apps such as iMessage, Venmo, Facebook Messenger and WhatsApp are probably familiar with the option to choose animated stickers to express emotions or simply liven up a chat. And recently, branded stickers have begun appearing when users type in certain words.
Holler is responsible for the recent rise of sticker campaigns designed to integrate brands into digital conversations. The company, formerly known as Emogi before rebranding in 2019, designs stickers in house, and in the past year has begun partnering with brands to create sticker campaigns as a marketing tool.