Holler’s Animated Stickers Are Right Place, Right Time Marketing

Brands like HBO Max, Ikea and Snickers use custom designs to enter social conversations naturally

Friends could send Venmo payments for drinks using HBO Max's Sex and the City sticker. Holler

Users of apps such as iMessage, Venmo, Facebook Messenger and WhatsApp are probably familiar with the option to choose animated stickers to express emotions or simply liven up a chat. And recently, branded stickers have begun appearing when users type in certain words.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.