Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science

The mint candy and Diet Coke makes for an explosive combo

Brothers Michael and Pierre Van Melle conceived the bite-size peppermint candy on a train ride to Poland in 1932. Raquel Beauchamp

Fritz Grobe and Stephen Voltz spent six months practicing for the wacky piece of performance art they dubbed “Experiment #137,” planning their choreography and testing various explosive combinations of Diet Coke and Mentos candy.

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This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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