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Entrepreneurs like to talk about “white space,” those spots in the market where there’s a need for a product and yet, somehow, incredibly, nobody has thought to make it yet. There’s no single good way to identify white space, of course, but Kyle Groth is happy to tell you how he found his. It was an event we’ve all experienced, a frustrating moment we will all experience many times in the future.
It was the day he broke a shoelace.