Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury Shoelaces

It's knot your average fashion statement

Entrepreneurs like to talk about “white space,” those spots in the market where there’s a need for a product and yet, somehow, incredibly, nobody has thought to make it yet. There’s no single good way to identify white space, of course, but Kyle Groth is happy to tell you how he found his. It was an event we’ve all experienced, a frustrating moment we will all experience many times in the future.

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