Meet the Creative Turning a Swedish Start-Up Into the Supreme of Insurance

Through a unique marketing approach, Evelina Rönnung is helping Hedvig disrupt the sector and reach a younger generation

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s 6am in Stockholm and eager customers have begun lining up on the street for the new merchandise. The atmosphere is reminiscent of a hotly anticipated drop from a streetwear brand or an Apple product launch.

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